Every year, automakers from all around clamor to the Specialty Equipment Market Association (SEMA) show to showcase their new lineups and latest offerings. However, unlike a typical auto show, SEMA is a chance for the automakers to show the aftermarket potential of their vehicles.
This year's show, which will be in Las Vegas, is sure to attract a plethora of inventive marketers. And our favorite, Toyota, is no exception. In fact, the Japanese innovator is taking it a step further by recruiting NASCAR and NHRA drivers to lend a hand to the customization efforts. The Toyota Racing Dream Build Challenge will feature a wide variety of interesting models including ones based on the Camry and Toyota Tundra. But, perhaps the most exciting of all is the one based off the Toyota Prius.
The "Tekked-Out Prius" as it's called, is designed by Clint Bowyer and RKM Performance. The new model offers a wide array of technological enrichments such a 17-inch custom touch-screen computer with Windows 7, two ASUS 12-inch tablets in the back seats and a side-view camera system in place of factory side mirrors.
If you're interested in learning more about the original Toyota Prius, or how you can customize your own with the help or our Toyota parts experts, feel free to contact Avondale Toyota, any time.
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