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As a Toyota dealer serving the drivers of greater Phoenix, there are a few automotive attributes that we've come to expect from the Japanese brand. Offered with an array of other coveted qualities, perhaps the most desirable is efficiency.

For nine years one of Colorado's most glamorous ski towns has played host to the Aspen Ideas Festival. Inviting critical minds and innovative thinkers alike, the perennial event focuses on the future of mobility in urban settings and the ongoing role technologies will have in that discussion. With all that said, it makes complete sense that our preferred Japanese automaker, Toyota of course, was an underwriter.

Hot dogs, baseball games and apple pie; these are clichéd American pleasures. Sure, we enjoy an afternoon at the ball park, grilling up some Oscar Mayer dogs and chowing down on Grandma's baked goods; that's all good fun. However, we'd like to point out that the Toyota models here in our showroom serving greater Phoenix are just as patriotic.

As a Toyota dealer serving greater Phoenix, we know that a base model is anything but basic. Across their lineup and trim levels, our preferred Japanese automaker offers sophisticated styles, riveting performance and innovative (not to mention convenient) features. Take the 2013 Avalon for example, with its starter XLE trim drivers enjoy 268hp and heated seats; that's not basic.

The day has finally arrived. The all-new Toyota Corolla has been completely unveiled. Sure, the Japanese automaker has been giving us sneak peeks here and there, but this is the real deal. Starting with the sedan's elongated wheelbase to its completely restyled grille, the next-generation model is hot.